Naked — Rebrand

Naked was founded in the year 2000 as a strategic focused advertising agency and became renowned for original thinking and game-changing ideas. The agency needed a fresh rebranding to elevate its presence in the market and launch a new operating approach, this time offering a focus not only strategy but also digital production. The identity centred around a prism like impossible shape which could be used to refract imagery and thus visually displaying an alternate view or perspective. The logo type was crafted at a 17° angle to give a future focused dynamic feel.