Project
05
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Art Direction, Platform/System Design
Rolls-Royce Motor Cars — .com
Project information
Rolls-Royce were seeking an agency to define and develop a platform that was much more than just a brand website. The objective was to combine all aspects of the brand to create a rich, diverse digital experience and in turn offer much wider appeal. We worked as a small agile team to create an effortless, luxury experience which blurred the boundaries between product and lifestyle. The platform is built upon a left and right off-canvas menu structure and contextual navigation, successfully de-cluttering the experience and enabling functional and navigational tasks to be carried out at all times.
I took on a range of responsibilities over the 3 years working as an Art Director on the account. Building out the UI/UX design of the initial .com launch, crafting rich digital experiences for product launches, overseeing production work of other design team members and leading the evolution of the design system and look & feel over the course of the 3 years.
